01/05 ▪ EVENT IDENTITY SYSTEM

ART BASEL
MIAMI BEACH

A bold, contemporary identity system exploring how art is shaped by the relationship between artwork, artist, and viewer — where their perspectives intersect, something new is created.

THE CONCEPT
THE
"INTER—"
PRINCIPLE

INTERACTION · INTERSECTION

Art isn't experienced in isolation. The artwork, artist, and viewer each bring something different, and their overlap creates new meaning.

I built that idea into the visuals literally: overlapping geometric shapes that generate new colors where they intersect.

The repeated "inter—" motif (interaction, intersection) ties the concept together, balanced by clean, editorial typography to keep the bold system cohesive across every piece.
PUBLICATION DESIGN
EXHIBITION
GUIDEBOOK
........experienced in isolation. The artwork, artist, and viewer each bring something different, and their overlap creates new meaning.

I built that idea into the visuals literally: overlapping ......shapes thay piece.