At its biological core, the human mind is powered by electricity — billions of synapses firing, enabling us to think, feel, and act. In a similar way, humans are electric: when we interact and unite for a cause, it creates a spark.
Designed for an awareness and fundraising gala for the Epilepsy Foundation of Texas, I built interconnected neuron pathways as the core visual motif — a direct nod to the brain's electrical activity and the foundation's mission.
Bold typography provides structure, allowing the electric identity to adapt across both large-scale signage and print.